The principles that drive us:
2023-2024 North star goal
“Serve each Behati (our main persona) around the globe with locally effective solutions.”
Tactics:
- Engage with at least five global teams to innovate or contextualize GodTools for their unique audience or context.
- Increase the number of sessions in GodTools by 10% per region.
Vision statement
“Imagine if, all over the world, more Christians shared their faith because they had a simple, clear and engaging way to have a conversation about Jesus.”
Our new position or purpose for GodTools is best summarized in our vision statement. If we unpack this statement, you can learn how it guides everything we do, stand for, and believe.
- We strive for global accessibility.
- We help Christians reach their communities.
- We make effective tools and resources.
- We believe Jesus is best shared through intentional conversation.
- We believe there is no one way to do evangelism.
Mission statement
“Setting people free to enjoy having conversations about Jesus.”
We strive to make GodTools the most effective resource for learning and doing evangelism globally.
Ultimately, we want to make GodTools the best it can be for everyone. Whether you’re in Marrakesh, Medellin or Manila, we designed GodTools to help you learn to share your faith and actually do it.