The good news
is going forth &
our users are
at the forefront
2024 Review
Over 600,000 Christians worldwide used GodTools in 2024!
GodTools has grown in amazing ways this year. More people around the world are regularly using the app because they find it truly helpful. Most importantly, we’re seeing life-changing conversations about Jesus happening through the app.
This growth is a reminder of God’s faithfulness and the dedication of Christians like you who want to share the good news. We’re grateful to be a part of helping you and Christians everywhere talk about Jesus, one conversation at a time.
A global snapshot of the past year:
- 2,161,265 app engagements.
- 642,941 people used the GodTools app.
- 43,357 invitations to believe the gospel were made.
- 15,467 people indicated a decision to follow Jesus.
- 37,880 people grew in confidence through GodTools Lessons.
- 5,707 people learned about the ministry of the Holy Spirit.
Key Insights
50% of all GodTools users in 2024 were in Africa
We believe this growth can be attributed to our amazing partners who have been advocating for and equipping thousands of people with the app.
This insight also aligns with an increased depth of engagement by users in Africa with countries like Nigeria, Cameroon and Liberia at the forefront.
5 full app language experiences added in 2024
Hearing the gospel in your heart language is more impactful than hearing it in a foreign language. Thanks to incredible local partners, five complete app experiences have been added to GodTools, making conversations about Jesus with native speakers of those languages much more effective. These new languages are German, Japanese, Korean, Swahili and Amharic.
Fruitful ad strategy
Brazil (+695%), Ethiopia (+1169%), Uganda (+1019), Kenya (+938%), and the DRC (+606%) experienced exponential growth in app usage thanks to a paid advertisement strategy and collaboration with local leaders. This was significant for the African church, especially considering that Africa’s Christian population is the largest in the world and is rapidly growing.
App usage in Haiti and Cuba grew by +1,000% from 2023
It’s right to grieve extreme challenges like violence and social, political and economic instability. Yet God uses moments of brokenness to be a firm foundation. In 2024 God helped many Haitians and Cubans take steps of faith with compassion and with the confidence to share Jesus amid challenging circumstances.
Lessons continue to be helpful for users
In 2024 more people are diving deeper into the resources GodTools offers. This past year, three out of every 100 users completed at least one lesson (compared to two out of every 100 last year). Even more exciting, the percentage of users completing lessons grew by 68%, showing that more people are not only exploring the app but truly engaging with the lessons and finishing them.
More people returning, more lives engaged
On average, each GodTools user opened the app 28% more times compared to last year — a big jump. Even better, nearly seven out of 10 users came back to the app more than once (compared to less than half in 2023). These numbers show that more people are returning to GodTools because it’s helping them in meaningful ways.
Featured Stories
Sharing Jesus at 36,000 feet
Flying to Albania, Ken sat next to a man fasting for Ramadan, and they ended up in a fun and engaging conversation. Curious about spiritual topics, the man asked Ken about the Bible and the Quran, about Abraham and Mary. After he showed Ken his Quran app, Ken asked, “Has anyone ever shared with you a summary of Jesus’ teaching?” He said, “No,” and added that he’d never read any of the Bible.
Ken opened the GodTools app, selected the Gospel Invitation tool “Knowing God Personally” in both English and Arabic, and handed him the phone. Verse by verse, the man read the gospel in his native language, lighting up with understanding. Sometimes he asked questions; other times he simply read and thought. Ken prayed silently, thankful for GodTools and its design.
Afterward, Ken sent the app to the man’s phone. When they landed, nearby passengers asked Ken about GodTools, so he shared it with them too. One woman texted in reply: “I was praying intently while you were speaking. … It was my first time to hear that on an airplane, and it inspired me. I was in awe of your boldness and also your kindness. This blessed me.”
How a soldier found hope in Jesus
New and Improved
Seen. Known. Loved.
Being seen, known and loved are universal and powerful needs for all people. In collaboration with Moody Publishing, the “Seen. Known. Loved.” tool introduces and explores The 5 Love Languages©, as developed by Dr. Gary Chapman. This tool explains how people are uniquely invited into a relationship with God through each love language.
Link above only works on a mobile device.
Spirit-Filled Life
Spirit-Filled Life is the classic version of the “Satisfied?” tool. It has helped hundreds of thousands of Christians discover more about the role of the Holy Spirit, who the Holy Spirit is and how to be filled with the Spirit to live an empowered life.
Link above only works on a mobile device.
In 2024 we focused more on social media content and have seen God and Instagram followers help us reach more people with regular posts about evangelism and the gospel. This summer the GodTools team was also blessed with social media interns who helped us create meaningful content.
Languages
One day every language will be used to confess that Jesus Christ is Lord. Thanks to our incredible language partners, GodTools added 5 complete app experiences and 14 new partial language experiences, for a total of 119 languages served in the app.
Do you want a part of the app translated? Do you see an error in an existing translation? If so, please contact us.
Coming Soon
See your lesson progress to stay motivated and confident
Stay motivated and confident by knowing how far you’ve come and easily picking up right where you left off, thanks to a clear visual progress bar that tracks your Lesson completion.
Empowering you to share gospel content on Facebook
Gain inspiration, practical tips and community support to confidently share your faith on Facebook. Regular posts feature inspiring stories, the latest GodTools updates and advice for having spiritual conversations.
Share about Jesus confidently in Tagalog
With a Tagalog app experience, navigating GodTools in Tagalog will be easier and more natural. If you live in the Philippines or a Tagalog-speaking community, GodTools will be more relevant in helping you have conversations about Jesus.
Thank you from the GodTools team
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